Let's answer this question in two parts. First we will describe what Twitter is and then we will talk about how people are using this new tool. Let me explain this as a list, to make it easier to follow. Hopefully these answers will explain why people are flocking to Twitter.
What is Twitter?
Twitter is simply put a social networking site that allows you to post in messages in under 140 characters. This is sometime referred to as micro blogging.
Members of Twitter can get updates called tweets. Tweets allow members to share messages and status updates with their friends and family. You can get tweets directly from the twitter website, by signing up for an RSS feed, via text message, by email or through various other applications offered by other blogging and social networking sites.
Why Do People Use Twitter? (or as my spouse would ask, ”Why in the world do people care what you’re doing?”)
Networking: A great way to meet people. If you are in a business with a niche market, you can discover new people that have similar interests to yours.
Marketing: You need to market yourself, just like big companies such as Dell and Comcast market themselves. Whether for a big company or just for you, a strong brand is very important. You need to let the world see who you are and what you have to offer. Try marketing yourself via a social networking site like Twitter. It worked for me.
Getting Ahead on the Info Wave: On Twitter, I hear the latest info on almost any topic you care to name -- before you hear it on the news. For example, the last time a big earthquake hit the Bay Area, the news was all over Twitter at least 10 minutes before CNN caught onto the fact.
It’s fun! You meet all kinds of people from all over the world. You can find someone to chat about anything and everything!
If you haven’t checked out Twitter you should absolutely take a look. It’s a very simple, straightforward site. There are many ways to “cross post” which means typing a single status message and have it show up in other social networking sites (not to mention any names).
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Daiv Russell is a Social Media Ninja-Nerd specializing in helping small businesses leverage social media and internet technologies to make their business more profitable. For more information on how to use twitter for marketing or if you want to learn Twitter linking techniques or for more insights into why Twitter check out my Using-Twitter blog.